Gilson Company, Inc. Relaunches Website:

Sunday, January 18, 2015

Nothing, from the Home Page to the farthest reaches of the multi-page site, has been left untouched as Gilson has revamped, revised and enhanced its already user-friendly website to kick off 2015.

“We want our site to be a working tool for our customers and a place where anyone in the materials testing equipment industry can come for solid information and advice,” explains Gilson president Trent Smith. “We’ve not only streamlined the site to make finding and ordering products faster and easier, we’ve added direct communications via a live chat option, a newsletter/blog and a news section.”

“One of the most significant features, and one we put a lot of time into, is the updated ‘My Gilson’ section where customers create their own long-term account,” Smith adds. “Here, they can store all their account information, an address book and all their order and invoice history. And, they can create and store a list of product favorites for ordering later, or for those products they may order most frequently. Ordering is now faster and more efficient with a new one-page checkout format.”

What to look for:
  • Contemporary design makes it easier to navigate
  • Additional product specifications and details speed decision making
  • Greatly improved product categorization for pinpoint product searches
  • Expanded and enhanced My Gilson provides quick access to account information, address book, order and invoice history. All literally a click away
  • The ability to record product favorites allows customers to store products they buy often or for purchasing at a later time
  • Updated shopping cart and a new one-page checkout format – It’s never been easier to “Get it at Gilson”
  • Created GILSON CHAT an online connection directly to a Gilson expert
  • Look for GILSON INSIGHTS, the new company blog where professionals from every specialty within Gilson will address your concerns, ideas and interests
  • Refer to GILSON NEWS for new products, industry events and what’s happening from the Gilson point of view
  • Check out GILSON SPOTLIGHT for product news, highlights and specials

Coming soon:
  • Product demonstration and how-to/training videos
  • Product reviews

The new is a dynamic and evolving resource for the materials testing equipment marketplace and as such improvements and updates will be a part of Gilson’s ongoing commitment to doing whatever it can to make it easier to “get it at Gilson.”